Photography found me!
It all started about 2 decades ago when between secondary and tertiary education, I started working in a very Bohemian photographic lab in an old terrace in Darlinghurst.
The lab manager encouraged me to buy my first camera which was the starting point of my career.
I decided to go to London because I wanted to study photography fulltime as well as leave home to experience living overseas.
Living and studying in London at the age of 21 was fabulous. It was fun, interesting and gave me access to institutions like the Victoria and Albert Museum, The Photographer’s Gallery in Soho and so much more.
In hindsight, I am convinced that this experience really helped me build the foundation for the rest of my life.
Life doesn’t follow a straight road; in fact my experience is that everything in life is incremental, but I do believe that “all roads lead to Rome”. Our life experiences make us who we are today – no ifs or buts.
The essence of creativity…
I really think that we are too judgmental with ourselves. Nobody should torture themselves into a creative space. If creativity exists within you and it does with everyone, then you already have it. The choice on how to access it is up to the individual.
About 10 years ago I had an opportunity to let go of some old and unhelpful behavioural patterns. After a long hard road of learning, changing and getting to know myself better, I’m now in the luxurious position of knowing myself and who I am.
By getting to know myself better, access to my natural creativity became much easier.
I know that going into an environment in a relaxed state is the best way for me to access and apply my creativity. Some people call it going with the flow; this includes people as well as the space around them.
Some time ago, I decided that I didn’t need to be perfect; however what I need to do is to ensure that I do my very best every day on every shoot. This is when I produce my best work for my clients as well as for myself.
The importance of communication…
Photography taught me how to become a much better communicator. When I was young I was reasonably introverted, shy and very insecure. Hiding behind the camera provided me with some protection. This may also ring true with some of my peers.
To be successful in the industry I loved, I had to get out of my shell and start to communicate with my subjects.
Communication is important, but equally important is the respect for the people I work and interact with. I leave the people in my work “intact”. I strongly believe in natural boundaries that we have no right to cross.
I have a very high standard of ethics and am focussed on doing the right thing by my subjects.
I want the work to be enjoyable for everyone involved. My pictures reflect the spirit of the day and the essence of all involved parties. This is how good product is created.
Growing a successful business…
To grow a successful photography business, the following components are important:
- Genuinely like or better still love photography
- Be genuine with your level of attention and work ethic
- Don’t use everything as a stepping stone. Trying to climb every mountain is too linear and inevitably leads to disappointment, because it just can’t be done.
- Do your best every day as in my experience it will translate into a natural flow
Photography has changed dramatically since I started in the business. Some of the biggest changes in my view are:
- Technology has really taken hold of the industry
- In Instagram everybody looks like a hit
- Stock libraries have had an imploding effect of the level of photographic work. They’ve knocked down the number of shoots commissioned worldwide.
Promoting your business
I never, ever stop marketing and promoting my business.
I’ve engaged a producer and contractor to market my business on social media. Additionally, every quarter, I run a marketing project in a clearly defined area in the market place.
Marketing my business consistently and constantly is important for growth and recognition in the market place.
Why work with “Lovely Pixel”
When it comes to printing Pixel Perfect is my only choice. I’ve been working with them exclusively for the last 8+ years.
I’ve developed a sound and trusting relationship with the entire team and am very happy with their level of service and how they treat me as a client. We’re interested in each other’s lives as well as in the work we produce.
For my last exhibition, they printed 14 of my shots sized 150cm x 92 – these pictures looked fantastic, the cooperation of Pixel’s team was just wonderful.
I can’t think of any way Pixel Perfect could improve their services – I give them a 10 out of 10.